Structure Wins Gold ADDY for Martin Guitar’s Remastered X Series Campaign
Striking a Creative Chord: Framing Martin Guitar's X Series in a Whole New Tone.
We’re proud to share that Structure has won a Gold ADDY Award from the American Advertising Federation of the Greater Lehigh Valley for our creative work on Martin Guitar’s Remastered X Series campaign, developed in partnership with Lehigh Mining & Navigation.
The award recognizes the visual storytelling that helped reintroduce Martin’s X Series — a line of guitars that blends iconic craftsmanship with modern materials and playability. Our role in the campaign was focused on shaping strong, emotionally resonant imagery that honored the artist–instrument relationship at the heart of Martin’s legacy.
Through a series of images captured in collaboration with local musician Kendall Conrad, along with intentional packshots and heavy-hitting motion, we helped spotlight the accessibility and character of the remastered X Series line. These visuals live across social, digital, and print — forming a key part of a cross-platform campaign that connected with a new generation of players.
We're grateful to have worked alongside the talented team at Lehigh Mining & Navigation, and other creative collaborators, and proud that this work has been recognized by the AAF.
Here’s to making work that hits the right note — and earning a little recognition along the way.
View the full product line here: martinguitar.com/series-x-series