Structure Wins Gold ADDY for Martin Guitar’s Remastered X Series Campaign

Structure took home a Gold ADDY Award for our work on Martin Guitar’s Remastered X Series campaign, partnering with Lehigh Mining & Navigation to create a photographic identity that reintroduced the iconic guitar line to a new generation of players.

Structure AgencyAugust 7, 2025Comment

Alex Cook lets loose on WDIY's "Young Valley Leaders"

In a spirited conversation on WDIY’s Young Valley Leaders, our Lead Director breaks down why at Structure, branding is about solving problems, not just marketing. From lean beginnings in the music industry to embracing AI as a tool( not a replacement) he shares how we fuse strategy, storytelling, and design into one seamless, silo‑free process that empowers both creative confidence and meaningful impact.

Structure AgencyJuly 25, 2025Comment

Brand Refresh or Full Rebrand? Choosing the Right Move for Right Now

Sometimes your brand just needs a sharper haircut—not an identity crisis. We cut through the jargon to explain when it's wise to refine your brand versus when it's time for a full transformation.