Power washing joins forces with biodegradable solutions, maintaining fundamental beauty.
Lehigh Peaks is a power wash and soft wash company based in the Lehigh Valley, and Veteran-owned/operated by Andrew Murray. A new option to the lineup of service providers, Andrew came to us to stand out from the crowd and hit the ground running with a powerful stream of unique creative and attention-grabbing branding.
SCOPE OF SERVICES
•Brand Strategy & Development
•Identity & Graphic Design
•Copywriting & Tagline Development
•Website Design & Development
•Photo & Video Creative Assets
•Uniforms, Signage & Business Cards
TIME SPENT ON PROJECT
•4 Months
THE STRATEGY
Stand out as an option that has a passion for more than cleaning a dirty surface. Through brand research and competitive analysis, we found that Lehigh Peaks’ differentiating strength was in its heartfelt desire to keep the Valley preserved and safe for people, animals and nature - waging war on the toxic and wasteful “disposable world” mentality.
MISSION
Striving to reduce waste and help maintain what people already have, through the method of restoration, preservation and conservation.
VISION
To aide in preserving the beauty of the Lehigh Valley.
PERSONALITY
•Exclusive (Higher-end provider)
•Progressive
•Bold
•Simple
•Realistic
VALUES
•Always be reliable.
•Be a caretaker of the community.
•Remember the last step you took.
•Do not sway from trust.
VOICE
Trustworthy, confident, proud and friendly. Happy and fun people who passionately love what they do, and want customers to genuinely be happy and content in the work they provide. As businesses and home-owners, it is vital to help keep properties in ideal condition, taking the time to stop, listen to needs and concerns, and dedicate services professionally to fulfill those needs.
StyleScape Decision
Lehigh Peaks Color Palette
Lehigh Peaks Tagline
