Helping a 20yr old mechanic shop on the verge of closure take on a new and vibrant life.
Appalachian Auto Care is a unique shop. Locals come in every morning just to grab a seat, fill up a cup of coffee and chat. Sadly, Appalachian Auto Care was in a bit of a predicament. Under brand new ownership, the old shop was having a rough time, seeing diminishing numbers and a lack of new and younger clients. The new owner reached out to us and asked for help, and we produced a full rebrand that was not only welcomed by the everyday customers but also appealing to newcomers, bringing in a carload of new service. We also helped them expand into the Off-Road industry, branching off into the sub-brand “AAC Off-Road”, specializing in modifying and customizing vehicles for the open trails. Now there’s some good conversation over a hot cup ‘o joe.
SCOPE OF SERVICES
• Identity & Graphic Design
• Website Design & Development
• Location Photography
• Video Production
• Social Media
• Copywriting
• Print
TIME SPENT ON PROJECT
• 3 Months
IDENTITY DEVELOPMENT
SECONDARY SUB-BRAND: AAC OFFROAD
WEBSITE DYNAMIC LOOPS
THE CHALLENGE:
Break the stereotype that all mechanic shops are shady and untrustworthy, by presenting a clean and welcoming aesthetic, with transparency and trust that appeals to young and old audiences, with the additional twist of the Off Road sub-brand; appealing to people hungry for dirt and fresh air on the rugged trails.
THE OUTCOME:
A new brand with a friendly logo, easy-to-navigate website, eye-catching videos and culture photography of the mechanics working. 2-3x growth in business over a few months, with +5x growth over 2yrs. The shop is currently so successful they have hired additional staff, renovated their waiting room and doubled the shop itself, adding 2 more bays. They are the leading recognized go-to offroad fitter within a 5hr radius in PA, certified by top-tier offroad brands.
