Clear as Water: Solidifying Long’s EcoWater’s Legacy and Market Edge
With a heritage of trust and reliability in the Lehigh Valley, Long’s EcoWater has been the community’s go-to for clean water solutions for decades—serving households and businesses, including giants like Costco. Facing a market clouded by competing brands, Long's EcoWater turned to us to help reinforce their position and bring clarity to their message.
As their first dedicated advertising and marketing partner, we’ve worked together over two years to drive consistent growth and stronger market presence. Our retainer-based approach has allowed us to design impactful visuals across digital, print, and outdoor platforms, from eye-catching billboards to detailed brochures. Celebrating milestones like their 75th anniversary and tackling challenges with strategic branding, we’ve built a cohesive visual and marketing strategy that fortifies Long’s EcoWater’s place as the trusted standard for water solutions, ensuring they remain a clear choice amidst industry noise.
SCOPE OF SERVICES
•Photography & Video Production
•Graphic Design & Collateral
•Billboard Campaign
•Print & Promotional Assets
•PR & Creative Copywriting
TIME SPENT ON PROJECT
•2yrs (ongoing)
ORGANIC BRAND CULTURE & JOBSITE IMAGERY
YARD SIGNS & PR ARTICLES
PRINTABLES & AD PLACEMENT
OLD BILLBOARDS
UPDATED CONCEPTS
We developed a series of vibrant billboards that highlight the brand’s colors and logo, with clean copy and bold imagery to keep drivers interested.
SUB-BRANDING FOR 75TH ANNIVERSARY
Celebrating their 75 years of rich heritage and local commitment, we created a simple temporary mark to ring in their success. This was utilized across print, signage and digital applications, both small and large, in the form of badges and a unique typeface.
VIDEO PRODUCTION FOR WEB & SOCIAL
