Big ideas. Small agency.
 
 

WOODMAN’S
PAL

 
 
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The machete trusted by soldiers
& wilderness enthusiasts since 1941.

In the world of iconic 1940s brands, Woodman's Pal stands out as a true symbol of rugged utility and craftsmanship. With a history steeped in military heritage, this classic machete brand found its roots as the trusted tool of American GI’s during World War II.

They are more than just a machete; it's a testament to versatility and reliability. Its distinctive design, combining the cutting power of a machete with the precision of an axe, made it the ultimate companion for soldiers navigating dense jungles and dense undergrowth. Today, the Woodman's Pal continues to be celebrated not just for its military history but as a timeless embodiment of American ingenuity, craftsmanship, and sheer cutting-edge style.

The brand, also based in Pennsylvania, reached out to us to produce a continual deployment of creative assets that strengthen the brand’s quality and care in their craftsmanship. By signing onto a Subscription plan with us, we were able to work with them over a longer period of time, fine-tuning the results into a gorgeous archive of material they can utilize for years to come.

 
 

SCOPE OF SERVICES
•Graphic Design
•Photo & Video Creative Assets
•Copywriting

TIME SPENT ON PROJECT
•Subscription Plan

 
 
 
 
 

SUBSCRIPTION vs RETAINER

Almost everyone has heard of an agency retainer, but what is a subscription? While we offer retainers, we wanted to branch out and offer something unique to smaller businesses that need help with ongoing creative services. A subscription differs from a retainer by allowing the client to select the exact type of deliverables they want, which is then locked into a plan each month. While a retainer is buying hours of our time, a subscription is buying set deliverables. This is great for businesses that know what they want and need it to be consistent each month.

 
 

DELIVERABLES
Graphic Design, Photography, Video Production.

DURATION
Monthly over a 12 month period.

 
 
 
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 BEHIND THE SCENES

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