Using A Minimal Design Palette To Create Authenticity & Expertise.
When you need business promotional products you go to a supplier, get confused and frustrated, pick items at random and wait for the order to arrive with your head hung low in defeat. It’s overwhelming and anxiety-inducing. These were some of the pain-points Solid Products came to us with, explaining how their customers needed a cleaner look from the business, as well as easier navigation. Their business was starting to visually show its age, while simultaneously falling behind in the Social Media age. All of this hit them with stunted growth and the inability to show the public who they are today, rather than who they were 20 years ago.
SCOPE OF SERVICES
Digital Strategy
Website Design & Development
Product & Location Photography
Video Production
Copywriting
TIME SPENT ON PROJECT
2 Months
THE CHALLENGE:
Update their look with an authentic, clean minimal feel that customers would understand.
THE OUTCOME:
Better internal business strategy, a clean and easy-to-understand website that anyone can navigate, and authentic images and video of the team working and having fun at their location.
DIGITAL STRATEGY
EXERCISES:
• Mission Statement
• Purpose Statement
• Vision Statement
• Core Values
• Brand Strategy
• Value Proposition
• Cover Story
• User Personas
• Empathy Map
• Customer Journey
• Competition Analysis
• Positioning Map
• Business Modeling
• Vision Planning
